JM&A Group Unveils Industry-First Adaptive F&I Dealership Technology Solution: Gyde

Publish Date

April 9, 2026

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Backed by a trusted leader in F&I excellence and comprehensive dealership solutions, Gyde (Guiding Your Dealership Experience) will allow dealerships to streamline the F&I process, personalize customer interactions and help optimize profitability.

Building on its nearly 50-year legacy of supporting dealer performance and growth, JM&A Group unveils its industry-first F&I selling solution, leveraging decades of historical data to transform the F&I experience. Gyde (Guiding Your Dealership Experience) revolutionizes the menu transaction and delivers comprehensive reporting and analytics designed to personalize, optimize and simplify the F&I process for both customers and finance managers.

With Gyde, dealerships will be able to:

  • Optimize and simplify the F&I process by enabling the F&I manager to have the tools and deal data they need at their fingertips
  • Personalize customer interactions to build trust and improve satisfaction by delivering the right products to the right customer at the right time
  • Leverage comprehensive analytics to proactively identify opportunities to optimize profitability and increase CSI

“The average consumer expects a fast, transparent and personalized buying experience, but that type of technology has not existed before in the F&I office,” said Scott Gunnell, president of JM&A Group. “Previously, F&I was a pain point in the car buying experience.

Now, Gyde will be able to help build trust and improve customer satisfaction while increasing sales opportunities for our dealer partners. This technology represents a significant advancement in how the F&I transaction integrates with existing sales technologies and processes, eliminating data silos.”

Traditionally, dealership F&I departments rely on a myriad of platforms and tools that limit effective customer education and sales potential, creating a slow transaction that frustrates both vehicle buyers and dealers alike.

“With Gyde, dealers will be able to optimize their sales process through a digital advisor -- it’s like having your best F&I manager involved in every transaction,” said Rob Pluta, Chief Product Officer of JM&A Group. “The platform leverages JM&A Group’s insights and data to arm dealership teams with the tools needed to consistently deliver an engaging and personalized product presentation to their customers.”

Backed by JM&A Group’s decades of automotive expertise, Gyde positions dealerships to adapt and thrive, preparing them for the future and ensuring sustained growth, improved customer retention and operational excellence.




About JM&A Group

JM&A Group, a leader in the F&I industry for nearly 50 years, serves more than 3,800 automotive dealerships nationwide. Comprised of Jim Moran & Associates, Inc. (JM&A), Fidelity Warranty Services, Inc. (FWS), Fidelity Insurance Agency, and Courtesy Insurance Company, it provides a variety of products and services such as F&I training and consulting, vehicle protection plans, used vehicle certification programs, pre-paid maintenance plans and GAP programs. Additionally, the company has more than 800 associates, including a dedicated sales force of 300+ associates who support process implementation for dealer operations and digital sales strategies. National Truck Protection Co. Inc., a division of JM&A Group, is the leading vehicle service contract provider in the commercial truck industry and serves customers across a variety of channels throughout the U.S. and Canada including OEM, independent dealer groups, aftermarket truck resellers, agencies and direct-to-consumer. For more information about JM&A Group’s products and services, call 1-800-553-7146 or visit www.jmagroup.com.

JM&A Group is a division of JM Family Enterprises, Inc., a privately held company with $22.8 billion in revenue and more than 5,000 associates, which is headquartered in Deerfield Beach, Florida. Interact with JM Family on Facebook, Instagram and LinkedIn.